Do you do business without a website?
Unless you are a small business owner who is not interested in growing his business, you must have a website.
Nowadays, building a business website or e-commerce store is easier than ever. The site does not cost much, your online store is not limited to working hours, and it is the best means of free advertising.
Having a small business website is not just about selling your goods and services.
On your website, potential clients will be able to familiarize themselves with what products or services you offer, view a gallery of your images or video materials, familiarize themselves with all the benefits of your product or service, view the price list, your location, and much more.
Of course, I can immediately buy a product or make an appointment for the service you offer from your website, regardless of whether it's a non-working day or maybe you're on vacation.
1. Your customers expect you to have one!
If this was the only reason on the list, it would be enough! Think about it. Would you trust a business that doesn't have a website?
Let's recall the statistics from a while ago: 81% of people in the world research a product or service online before making a purchase decision. If you don't have a website, you have no chance of winning a share of that market.
Of course, the fact that you don't have a website does not matter to clients and customers, they will already find what they are looking for on your competitor's website.
On the other hand, your site can be available 24/7/365 even when you are not.
2. You give your business credibility
The fact is that the existence of a website increases the trust of potential customers or clients toward your company. It's also the best place for people to learn more about you and your products or services.
A good website will allow you to make a strong positive impression on your potential customers and clients.
There they will be able to learn more about your products and services, see where you are and what your business hours are, and much more.
3. A website is not as expensive as you think
Yes, websites are definitely not expensive these days. Especially if you consider all the benefits that you can get from the site, as well as the fact that you pay for the creation of the site once, and use it for an unlimited period of time.
What costs should be considered?
• Domain (address of your site - purchased for a period of one to several years)
• Hosting (lease of your website's server - purchased for a period of one to several years)
• Site creation (paid once)
• Site maintenance (optional - you pay when you want a change or addition, you may never need it)
4. Having a website will save you time
Communication with potential clients takes time. Your website can save you that time by providing answers to common questions and inquiries from your customers.
As I already mentioned, potential customers and clients will find answers here as to why your services are better than some others, what the space you work in looks like, where you are located, and what the prices are.
What does this mean for you? You can spend your time doing more valuable things.
5. You will appear in Google search results
Do you also pick up your phone and Google when you want to get more information about a good or service you need?
Sometimes you want to see what is offered on the market, sometimes you want to check and compare prices, and sometimes you simply need the phone number and address of a company, salon, or store.
Well, so do your customers and clients!
They are looking for information, want to see what you offer or how to contact you, and more.
Imagine someone is looking for a photographer for a celebration.
Of course, the first thing they will type in Google is "life coach",
Now, if you are a life coach, it would be good to have your ad appear in those views, right?
People will visit your site, and see what you have to offer, thus increasing the possibility that they will hire you to photograph their celebration.
It is the same for all other businesses, it is important that you increase the possibility that people, when they want the product or service you offer, find you rather than your competition.